Telemarketing And Telesales
Although several companies find the idea of using telemarketing or inside sales people to boost their business ridiculous, there can be no doubts about the effective nature of telemarketing in the present age, as has been proved by several big companies. Telemarketing is especially effective when it comes to increasing the sales and contributing towards the overall growth. It’s a highly productive way of doing the job when compared to employing professionals for outside sales strategies.
Telemarketing or inside sales people come in useful when it comes to filling up the fissure that forms between marketing, lead generation and people involved in field sales.
Most companies apply telesales and telemarketing techniques in the following ways:
- For lead generation qualification or to follow up on the leads that are provided by the marketing programs.
- For executing inside sales functions and closing deals-which can be done over the phone.
- This is a model which combines the above idea. Here, companies qualify opportunities, close the appropriate deals over the phone and transfer bigger relationship based sales opportunities on to the outside sales personnel.
If you’re considering increasing sales field personnel or introducing a new sales field department, then remember that through telemarketing or inside sales, you can improve your sales efficiency without having to spend a bomb on it.
The things that you need to remember once you’ve decided to introduce inside sales or telemarketing personnel within the company are the following. If you don’t have enough experience in this area, then it would be a good idea to secure the consultation or outsourcing powers of trained individuals who can help you set this up. An outsourced pipeline or telesales development consultant with adequate experience can influence your company in a positive way, thus ensuring your success.
However, the absence of knowledge regarding this area could affect the company in a negative rather than a positive way. Many companies have realized this the hard way with the failure of their telemarketing or telesales projects, simply because those controlling these projects did not have sufficient management skills. It is thus necessary for you to hire good managers when you hire the personnel who are slated to do the actual telemarketing. An able telemarketing professional can help you with every aspect of the job, even those which you could easily discard as petty. A professional will be able to guide you through the various aspects such as the target, the way to approach individuals, and of course, the all important message and the selling proposition that can set you apart from other businesses in the same field. He/she can also guide your telemarketing force through the necessary details such as the script and the call flow.
An able professional consultant will also help you to make the right decisions when employing telemarketing professionals for the job. Thus, telemarketing can easily help you tap outside resource if you’re seeking to put additional sales resource on the job.