Trademarks And PPC Advertisements

A federal court gave a decision a week ago that merely using any company’s trademark to mislead customers in case of search engines for a paid headline of an advertisement is not accounted as an infringement of trademark of the company whose trademark is so used. Read the rest of this entry »

Trademarks For Jewelry

If you ever have purchased jewelry in the past, you might have seen some notations on it for sure. These are the trademarks of the maker of the jewelry. It gives the buyer relevant information about who has made the jewellery. This article will throw some more light on jewelry trademark and distinguish it from hallmark.  Read the rest of this entry »

Is An Attorney Required For A Trademarks?

Bringing an idea into a real picture is a difficult process due to the various competitors in the market. One always wants to have no competitors for his business. You don’t want the consumers to get an alternative for your product and make sure that they buy your product at all times due to monopoly power that you possess.  Read the rest of this entry »

How To File A Trademarks

Many companies, in an attempt to capture a good share in the market, mostly overlook the crucial aspect of trademark. Though registration of the trademark is not mandatory under the law, getting trademark for your product gives it recognition. If trademark is not bought, someone else might legally copy your idea which would result in the downfall of your business. Read the rest of this entry »

Important Facts About Trademarks

Before getting into the details, a necessary question is – What is a trademark? Picture a situation where you have manufactured a product. In what manner would you like outsiders and even competitors to have knowledge about the product and the design, both being yours? This can be done by getting a trademark of the product and the design. If this is not done, others have the full liberty to copy the design and make money out of something which you actually introduced.  Read the rest of this entry »

Trademarks And Trade Secrets

Most of the people have a wrong notion that trade mark and trade secrets are one and the same thing. But this is absolutely wrong. Trademark is something that has been registered by the company with the United States Patent and Trademark office (USPTO). It is that distinctive feature of a product, be it its name, color, or symbol that gives identity to the product. The trademark is public ally known to all. On the other hand as the name signifies, trade secrets are not public ally known, it is a closely guarded secret and is known only to a few officials and employees of the owner company.  Read the rest of this entry »

How To Get A Good Trademark

Most of the people hire an attorney to help them in the process of applying for trademarks, but this generally burns a hole in the client’s pockets. But if you want to save a substantial amount of money then you can simply choose a trademark research firm. If you are indeed hiring a research firm then you should always cross check that the firm is not only checking the Federal and the State list but also the common-law trademarks record. Read the rest of this entry »

Should You Register Your Business Name?

Before knowing whether we can trademark our business name, let us know what is actually meant by trade mark and what the objects that lie within its realms. Generally people have a wrong notion that only symbols and logos can be trade marked. But this is not true. Anything that lends identity to the product, anything that gives a distinctive identity to the product can be trademarked. It can be words, symbols, sound or even fragrance. Trade marks are basically meant to protect the consumers; they have a two fold function. Firstly when a person sees a trade mark, e.g. the swoosh of Nike then he can bet on the authenticity of the product. He can be sure that he is paying for the original brand and not for a duplicate. Secondly a company cannot use a trademark that is similar to a trademark which has been registered. This helps to protect the consumers from unscrupulous businessmen who try to trick the consumer in to believing that they are paying for an authentic brand while in reality they are not. Thus the trade marks help the consumers to identify the original brands and get the right product for the amount that they pay.  Read the rest of this entry »

What Are Trademarks?

Trademark can be anything that can be used as a source to identify the product. It can be a symbol, name, color, smell or even more than one of the above mention things. When a person sees a trademark, he can say for sure which product that trademark signifies. For e.g. when people hear the name coca cola then they know that it is meant for a cold drink. Another such trademark is the swoosh symbol of Nike. Nike has registered its swoosh symbol with United States patent and trademark office (USPTO). This gives Nike the exclusive right of the swoosh symbol, no other shoe company can use that swoosh symbol. A company can in fact register more than one symbol, all one has to do is to fill up the application form and pay the required fees every year.  Read the rest of this entry »

Different Categories of Trademarks

A trade mark is a form of intangible asset for the company. It is in the form of an intellectual property. You can trademark anything that distinguishes your product from the others. Trademark is different from copyrights and patents, because they do not have a fixed term of expiry. They can be used as long as the company wants. There is just a small precondition here that the company has to pay the renewal fees to the United States Patent and Trademark office for its renewal every year.  Read the rest of this entry »