Why Square Banner Ads Are Successful

Banner advertising is an effective method of online marketing that has gained currency amongst leading advertisers. These banners are designed in variable sizes and shapes, to match the needs of the products or services they promote. But among its variable shapes, square banners are found to be more lucrative than any other shape, and hence, these are largely employed by the modern advertisers. Just surf through any of the big names in blogosphere across web, and you will find frequent use of the square banners of size 120 x 120 or 125 x 125 pixels. These banners boast of a variety of key attributes to help the marketers in achieving the final goal of increasing profits.

It is found that the advertisers usually look to purchase square shaped banner spaces on a publisher’s website relying on the advice of online marketing experts who have asserted that these banners offer maximum exposure to advertisers. On the other hand, these are also fruitful for publishers, as they charge handsomely for providing this type of prime space to advertisers. There are a number of factors that provide square banners a definite edge over the other shapes which have listed below:

* Visibility – Square banners placed on top of the blog or website has the highest visibility than the banner of any other shape. These have high probability of gaining the visitor’s attention. In addition, the square shape fully displays the content of the banner, and thereby proves to be very interactive for the visitors.

* Lucidity of website – Visitors usually get annoyed with the cluttered interfaces of websites, as it sparks utter confusion in their minds. Hence, maintaining the cleanliness of the website without compromising the profits earned through advertising is a challenging task for website owners. Square banners prove to be very helpful in tackling this issue, as these banners impart a purposeful look to the publishers’ website. The cleanliness also ensures easy navigation of the website that adds to the satisfaction of its visitors.

* Compatibility – Compatibility has always been a big point of concern for online marketers, as matching varied themes with diverse banners is a real tough task for them. But, square banners can be fitted to any of the advertising themes remarkably. The compatibility factor further adds to the worth of square banner ads over the other forms.

* Purposeful looks – Due to its simple yet imposing presence a large size square banner can impart a purposeful looks to the publishers’ website. Further a square banner can pack it a high amount of information thereby adding to its effectiveness. Squares also seem to have high recall value and this helps websites to lure new visitors, which in turn helps in generating more business.

Apparently, it can be safely said that the square banner ads are lucrative for both advertisers and publishers. Despite adding professionalism to the publishers’ website, these banners ensure a larger space for interactive navigation, and thereby implicitly add up to the effectiveness of the advertisement.