Using Visual Communications

You probably own a small business or are thinking of starting one. As is the case with all small businesses, chances are that you are the product designer, the marketing chief and the creative head all rolled into one. In which case, once your business is launched you are going to be spending a fair amount of time in coming up with innovate ideas to market your company. You know that you cannot compete with the big brand names with their mega-million dollar advertising and marketing budgets but nevertheless, you believe you should try all possible creative means to make your company succeed. One excellent, but often overlooked means of getting in touch with prospective customers is through strong visual communications.

• Use your office walls to good effect. In fact, your walls are probably one of the few free advertising spaces you are going to get. You can think of ways in which you can represent your brand through custom wall murals. Brainstorm with designers and experiment with looks, colors and motifs till you find the perfect combination. Get this in the form of wallpaper and stick it on your walls. Your clients will be impressed by your design and your brand will stay in their mind for days to come.
• Just like your walls, do not let your ceiling go waste. Of course, you might wonder how many of your clients are going to spend time looking up. Well, the point is that a wonderful design on the ceiling can not only add personality to your office but also have a captivating effect on your prospective clients. Things like the night sky, a ceiling mural with your logo and brand name subtly included in them will leave a deep impression on your customers.
• You might now be wondering – if we are using the walls and the ceilings, why stop there, why not use the floor as well. Right you are! You can use the floor as well to create some nice illusions like you are stepping into water. You can make this illusion even more real by designing fishes and other cute water animals. Do not forget to place your logo in a clearly visibly place.
• While thinking of marketing ideas, you would have looked through hundreds of banners with either basic vinyl lettering or specially colored vinyl lettering. Nevertheless, there is nothing new or dramatic about them. With modern technology, you can do wonders with your banners. Let your creative juices flow freely so that you can come up with a design and copy that cannot go unnoticed by passers-by. Use photos and digital art to make it look vibrant and then request it to be digitally printed.

As you can see, even if you are a small business owner, by combining your creativity and imagination with that of modern technology, you can come up with some wonderful marketing ideas. Use the power of visual communications to impress your prospective clients and to grow your business.