Marketing Automation Software
If someone asks you questions like, ‘When did you last sell a product?’ Or ‘When you were most convincing?’ your obvious reply would be, ‘No, it was when the customer was ready to “buy”!’ Interestingly, nearly 7 out of 10 people who refuse to “buy” today end up agreeing to buy within 12 months. This naturally means that you need to keep asking, or in simple terms keep ‘following up’.
Yes, we will talk about that dreary old business of following up. Sending emails, mailing a card, calling up your clients again and again, and that too, with no certainty of a deal happening! Just one rejection, or one voicemail tag after all your efforts is more than enough to make you see sorrow.
Perhaps by now you are now looking at this article for some solutions to rid you of this ‘painful work’ and you won’t be disappointed to know that technology, in the form of a ‘marketing automation software’, can actually take care of all your ‘following up’ needs!
The idea of automating marketing is not new, but the advances in technology over the past 2 decades have changed the earlier ‘dumb system’ into a clever and interactive one, which works with adaptive logic. This means that your sequence of follow up messages can adapt and change according to the prospect’s reaction. Hence, if the reaction of the prospect is a very strongly a positive one, this automation software will not continue dripping messages but will pre close on them ASAP! If this doesn’t work, well, you can still keep following without a sweat because after all, you don’t have to do the related hard work anymore!
Let’s talk about Email follow up, and one of the leaders of the pack : Aweber.
Aweber is an automation tool and is definitely a key player in sequential email delivery. It also has some automation logic by which, upon joining a new flow of messages(or list), you are automatically un subscribed from the previous one. Although it is pretty basic, but it is fully recommendable for anyone who’s main focus lies on email follow up marketing. However, if you require a whole arena of follow up technologies, including an excellent email follow up, you must take a good look at Infusionsoft,
Infusionsoft works on adaptive logic, and its response is based directly on the reaction of the prospect. Plus, it can follow up with email, can send letters, has the option of fax follow-up, voicemail follow up, salesman force automation commands and so many more helpful features. A clever device no doubt, it’s adaptive logic might be sufficient to make you use it. Considering the increase in your business which you can expect with such a follow up, the price of these solutions might seem like pocket change! So, if you’re planning to go for marketing automation, go for Aweber for a sequential auto responder, and check out Infusionsoft for a whole package, and more!