Do’s and Don’t’s of Business Cards
Call it a great marketing tool or just a card; business cards do play a critical role in making your business presence felt. It can be turned into an effective communication tool, if you know exactly what to do and what not to do with it. In fact, there is a complete list of etiquette for using a business card that can boost your business to any size. So, here goes the list of do’s and don’ts for a business card you carry or intend to carry.
Do Mention your Email Address or Website Link
Not having a website or an email address is not done in this Internet era, when everything is available with a simple mouse click. So, if you don’t have your own website, then its time to have one to promote your business. You can increase your clientele by just having a small website and mentioning it in your business card. Similarly including your email address will allow people to directly contact you with ease.
Do use a Large Readable Font
For an effective business card, do make sure to have a large readable font. The font should be such that can be read well both by a young person as well as by an old person. Try to highlight the most important information like address and phone number in your business card with a larger font.
Do Keep it Simple
Keeping your business card simple is a sure shot mantra for its effectiveness in promoting your business. Try not to use many different fonts or present too much information in your card. Include all the vital information and avoid adding all the unnecessary information. Keeping the business card simple makes it’s easy to read and remember. The focus on the card should be on the company’s name, phone number, address and motto if any.
Don’t Go for Free Business Cards
Being human beings, we are always tempted by free offers, but such free offers when utilized for tools like business cards can end up ruining your whole business image. In other words, never go for cheap or free business cards that are offered by some online sites. The worst thing about such cards is that on the backside you will notice the word “free” that harms and not builds your business, as your client may think you can’t even afford to spend for a business card.
Don’t use Cards with Outdated Information
Sometimes to save money, we tend to use business cards with outdated information. Take for instance, cards with crossed out phone numbers and new numbers written with black marker. Such cards can degrade the business reputation in a large way. In a way it indicates that you don’t have enough business to buy new cards. So, don’t be a miser by giving away cards with outdated information.
Don’t Give your Card to Everybody
Another important don’t for business card is that you should not distribute it like sweets to everybody. In other words, don’t hand over your business cards to everyone you meet. Try to give your card only when someone asks for it or when you feel that it will be used for further dealings. Things like stapling your business cards on bulletin boards and newspapers are strictly a no-no, unless you can afford to give plenty away.