Key Concepts To Repurpose Content

If you have been writing for any length of time, especially for websites or blogs, you must have often come across the term ‘Repurposing Content’. In fact, you may have even read about how simple yet effective repurposing content can be. If you are still unsure of what repurposing content is let us provide you with an understanding of some of the key concepts behind repurposing content.

When you take some piece of content or information that you have created and package it in a different format so that it can be used for a different purpose or can be aimed at different media, you are said to have repurposed content. If you are a business owner who has a significant web presence and would like to use the Internet as an effective marketing tool, you should be aware that repurposing content can assist greatly in the marketing of your business and driving sales up.

In fact, as many business owners will already attest, by creating and repurposing content:

·    You can have a steady flow of customers, both existing and prospective, to your website,
·    You can increase sales by converting more prospective customers in to actual buyers,
·    You can leverage your existing content more effectively and use it to generate additional revenue for your business.

Let us quickly see how repurposing can achieve all this.

You may have a well-designed business website or blog that offers detailed information about your product and services to visitors. However, it is possible that not all your customers like getting their information in the same way. For example, a few may have the patience to go through a lengthy manual to understand what exactly your product offers, others may prefer a quick slideshow that talks of the noteworthy points while still others may prefer to listen to a salesman explaining various features.  If you are offering information about your product only in the form of a downloadable ebook, you are losing out on all those potential customers who either do not have the time or patience to go through an ebook. This is where repurposing content helps.

You can use the content presented in the ebook and divide it into brief descriptions of the key features of the product. This can then easily be presented in the form of a slideshow that can be made available for viewing on your website. In fact, a presentation like this can be very handy to showcase your product in conferences and meetings. Similarly, you can have an audio recording of the detailed description of your product and make it available as a podcast from your website.

When you repurpose your content and make it available in different formats, you are reaching out to a much larger customer base. This increases the visibility of your product leading to an increase in sales. Further, even your existing customers will appreciate the fact that they can view the information they want in the format they are most comfortable with.