With the advent of the internet, new forms of marketing have come into vogue and amongst them video marketing is gaining prominence. Recent arrival of web 2.0 techniques along with instant feedback methods for quality control are major factors behind the popularity and the stellar growth seen in the online promotion and video marketing genre.
While online marketing has is its own benefits, it’s obvious comparison with offline marketing techniques raise some doubts in one’s mind regarding the effectiveness of video marketing. While online marketing needs you to be creative or innovative enough to attract customer’s attention, offline or traditional marketing techniques do not need so. Consisting of promotional mechanisms like billboard advertising, television advertising, print ad campaigns and organizing other promotional events or giving freebies like gift coupons traditional marketing techniques have become more or less casual for customers who have learnt how to register such advertising and associate them with their promoters.
Call it growing competition or increasing customer demands, it is becoming more and more difficult for businesses to attract new customers and maintain older ones. Although many businesses using traditional methods of advertising are using methods like car graphics, bandit signs and brand tie-ups with events, businesses using online marketing can use animation, video marketing or even a mixture of both to raise the interest of visitors and thus gain higher brand visibility. The fact that online video promotion is virtually cost-free adds to its benefits.
One advantage that traditional marketing efforts have over online marketing is their easy to use and implement nature. Counted as a standard for of advertising, most of the traditional advertising methods like billboard and print advertising can be implemented almost instantly because of the huge number of small businesses working in this industry. On the other hand, online marketing would need you to upload your own videos after creating and optimizing the uploaded videos through search engine optimization techniques so that they are easily searchable to users around the globe.
Web traffic is an important consideration with online advertising. While video sharing websites like YouTube have a section for recently uploaded videos to help you gain popularity, maintaining a high viewer turnout will need you to provide quality video marketing content that is not only useful to your business but is also beneficial for your customers. Try to impart your customers with information that would otherwise benefit them. For example, if you have an automobile tire manufacturing unit, you can have a video marketing campaign that educates customers on some useful tips and tricks on increasing the life of their automobile tires.
Even though traditional marketing has and will always be regarded useful in promoting products and services, online marketing techniques like video marketing and blog marketing will continue to grow. Believe it or not, business promotion and marketing space is big enough for businesses to use both traditional as well as online marketing to their fullest.