Repurpose Content For Teleseminars

Teleseminars are seminars or workshops conducted by means of teleconferencing. As you can understand, teleseminars are a very effective way of leveraging your professional expertise as also meeting prospective clients. Very often, however, you will find small or online business owners complaining about the lack of time and how they barely have time to update their website content, let alone trying to work on a teleseminar. The fact is a teleseminar does not require that you prepare any special content for it; instead you can very effectively repurpose content that already exists on your website or in your client presentations and use it in your teleseminars.

Suppose you have a well-researched article on your website and are hoping to conduct a teleseminar on the same theme. You wonder if you will be able to have enough material for a 45-60 minute presentation? Sure, you will and here is how.
1.    Take the article and divide it in to a few key points or key concepts, which will be listed in the form of bullet points. Write a brief introduction, giving information about your business and your motivation behind holding the teleseminar. Provide an overview of what you hope to cover in the seminar – base the overview on the content of your article – and run through the key concepts. Pay careful attention to the writing of the description and overview since you will be using this to advertise and market your seminar.
2.    Next, expand on each bullet point. If you had written the article some time back, look for some fresh material and relevant sites or blogs you can link to. Teleseminars can only be effective if the participants are truly involved in the seminar. Rather than just going through the content, use figures to back up your statements. Also, real life stories or examples can make a real difference. Use them to point out mistakes that should be avoided or to serve as excellent strategies to follow.
3.    Before you start work on your teleseminar, you need to be clear about the goal of the seminar. Would you like to use this to sell your services or product, do you want to grow a marketing list or do you want to use the teleseminar as a different marketing format for your content. Once you are clear what the goal of your teleseminar is, keep mentioning this in between the content to make your listeners more aware.
4.    Always add a summary at the end of your teleseminar. Conclude by summarizing what all you mentioned as also what action you would like your listeners to take. Be courteous enough to take questions – your answers may in fact provide you with some fresh material for your next teleseminar.
5.    Once your content is ready, it is best that you draft some handouts. It will not be easy for your listeners to remember all that you mentioned in your teleseminar. You can assist them by providing them handouts with relevant notes, or PDF printouts of your slides or perhaps even a study guide. Ensure that these handouts contain your contact information including your website address.