Repurpose Content To Build A Wider Internet Audience

Repurposing content is a great way of reusing your content and packaging it into different format to reach a wider audience. From more traditional methods of writing online articles to new, interactive media, you can package your content in different ways. Here are some suggestions on how you can use the same content in different formats to build a wider Internet audience.

·    Before you start writing, you need to identify what you would like to talk about. Do you plan to write about your business – a product or service that you sell? Or are you going to write about an area in which you have some professional expertise? You may just want to voice a concern about an incident in your community. Whatever the subject, make sure that you are clear about what you are planning to write.
·    Begin by writing a short post about your idea. People search for blogs that discuss topics they are interested in. You are bound to find many visitors keen on knowing more about the topic you have written about. Allow them to leave their comments and queries.
·    When you find that a blog post has generated a lot of interest, you can expand this post into a full-fledged article. Of course, you will now need to do a little more research and give some more details in your article. However, if it is an article on a topic of interest, many people will look on it as a good resource for information. Make it more solid by offering links to helpful websites and blogs. Once your article is ready, you can submit it to various article directories where more people will have a chance to read it. You could submit it to related websites or even have it published in a print publication.
·    You can very easily make an audio recording of your article or work on a separate audio program with essentially the same content. This could be made available for download as an MP3 file, from your website or could be put on a CD.
·    Similarly, you could create a promotional video about your article, lasting not more than a minute or two. This will help create more awareness about your article.
·    If you find more and more people writing in with comments and queries about your article, you may want to use the answers you have provided and the feedback you have received to actually write up a brief report. You could make this available for download for a small fee from your website.
·    As you reach to a wider Internet audience, you will know what interests your visitors more. You could then proceed to write a series of articles of topical interest or write an ebook and make it available for downloads.

By making your content available to people in the formats they are most comfortable with, you are ensuring that the maximum number of people have ready access to your content.