Repurpose Content To Gain More Clients

If anyone suggests to you that you could repurpose your content to make more money, you may not be very keen on the idea of selling your content. However, you may be surprised to know that repurposing content can also be used to considerably enhance your business marketing efforts and in fact, help you bring in more clients. Here are some great ways in which you can repurpose your content to gain more clients.

Let us look at some of the things that you may already be doing right. You may have a well designed and well updated website. Any information about your business products or services is readily available on the website. In fact, you even have a comprehensive support section that is highly appreciated by all your online customers. However, have you ever thought and considered about how many of your prospective customers actually come directly to your website? It is possible that for every 5 who do come to take a look at your website and hence at your products or services, there are 95 who may have never heard of you. How can you attract the attention of these remaining 95?

The fact is different people like to get their information in different ways. And in this age of instant information and Twitter and tweets, many computer savvy people may not even browse through the Internet to get the information they want. Instead they rely on Twitter broadcasts to see what everyone is talking about. On the other hand, there may be working professionals who hardly have the time to sit down and read the daily newspaper. They prefer getting their daily news updates and any other information they want through podcasts relayed directly to their iPod or MP3 player of their choice, even as they are working out or heading out to office.

So, we now have you convinced that there are millions and millions of customers who may never have the time or patience to go through the detailed information on your website. How do you then convey the information about your product or services to these equally valuable customers? Before you throw up your hands and say you do not have the manpower to write content especially for Twitter or for podcasts, let us quickly remind you of the magic words ‘Repurpose Content’. No business gets information about their business written in 140 characters (to fit within Twitter’s limits) or starts with short, audio programs formatted in MP3. The trick is to repurpose content to maximize visibility and reach out to as wide an audience as possible.

Information about any product or service can be broken down feature-wise and a PowerPoint Presentation can be generated with a slide dedicated to each feature. You can rewrite the content and have brief 140 character descriptions of each feature to be placed on Twitter. You could also audio record brief descriptions of the product, convert them into MP3 files and make them available as podcasts.

As you can see, by being aware of the various media formats your customers get their information in and then by imaginatively repurposing your content, you are certain to gain more clients and retain their loyalty.