Using Persuasion In Negotiations
Call it influencing or convincing, the sole aim of both these terms is to make someone abide with what you feel is right. Broadly speaking, all this can be termed as persuasion. Whether it is a business meeting or a discussion related to your personal life, persuasion can help you achieve great success in negotiations in your day-to-day life. A successful negotiator is one who knows how to persuade people and convince them to get his or her work done out of them. So, if you are keen in becoming a master negotiator, then read on to know about six different ways of persuading in negotiations.
Law of Reciprocity
Give and take is an ancient theory followed by people till date. When we get something good from someone we in a way feel indebted to that person to return something in favor. Those who wish to negotiate can negotiate big deals using this law of reciprocity. Take for instance, if a shampoo company gives a free conditioner, then the customer will return this free gift with an instant purchase.
Law of Scarcity
Just imagine your favorite chips packet says “the last one available” what would be your reaction? You would try to grab it at once, this is the role played by scarcity. Try to use this law of scarcity to make your product or idea popular. As soon as you succeed in making people believe that if they miss out your product or idea they will be at a loss will surely attract them to grab it at once.
Law of Liking
Liking can be used for your benefit while negotiating. To be a successful negotiator, you can try to persuade people according to their liking. Simply try to woo people by showing the similarity between their needs and your offers. Once you master this art of using liking, you can be a good salesman or a persuader.
Law of Commitment
The world is still full of people who stand by their commitments and the law of commitment speaks of this thing. You can take full advantage of negotiating with such people who have certain commitments to you. Law of commitment also works great while negotiating is you make certain commitments to the audience and try to stick to them.
Law of Authority
The best way to see how the law of authority works is to see celebrities endorsing certain brands and persuading people to test that brand too. No matter whatsoever the product, it is a human tendency to favor it if his or her favorite celebrity expresses trusts in it. Perfect negotiations can be made using this law of authority.
Law of Social Validation
Last and the sixth way to persuade people in a negotiation, involves the usage of the law of solid validation or solid proof. If you have a solid proof for something, you are bound to make it popular. Take for instance, a comedy show always uses a pre-recorded laughing track just to give the home audience a proof that the joke or scene is worth applauding and laughing.