Web Based CRM Solutions

Web Based CRM Solutions

Although web based CRM is not a viable option for people using slow dial up connection, it is an extremely lucrative offer for ones who are permanently online.
Web based CRM is also known as Hosted CRM, OnDemand CRM, Online CRM or Browser based CRM solutions. On such web based CRM the customer relationship management software is hosted by the Application Service Provider (ASP), who is generally the vendor of the software.

Unlike the conventional CRM solutions, the web based CRM solutions are delivered as services over the net. It is thus rightly called SaaS-Software as a Service. These web based services have become prevalent everywhere. Right from Google calendar to web site development tools, the number of hosted applications is coming up everywhere.

Whether the web based solution is suitable to your small business or not, depends entirely on your specific business needs. Web based solutions have conventionally been generalized rather than being specialized like other software applications. But, in recent times, hosted CRM systems are offering tailor made services to meet the specific needs of the customer.

Online Business CRMs prove to be very beneficial in those cases where the employees of the organization are widely dispersed. It is also very helpful for those employers who have employees working from home.

Web based CRM solutions are business strategies that helps a company to maintain a healthy relationship with its customers. In today’s market when customer is regarded as the king, good marketing strategy is of prime importance, and web based CRM help in improvising the company’s marketing strategies. Earlier CRM solution was based on client-server architecture.

The new web based CRM overcome the shortcomings of the traditional client-server model CRM solutions. The client-server model CRM solutions do not provide the use of wireless devices to access it. But web based CRM solutions enable the use of wireless devices such as PDAs and WAP enabled mobile phones.

In web based CRMs the software needs to be installed on a single server. The installed software can be accessed from any location. Another added advantage is that any change made in the software is reflected through out the system.

Web based CRM solutions are very cost effective and it’s primary reason is that, in web based solutions only the central server has to be maintained. The web based CRM scores over the conventional CRM solutions in almost all the arena. Web based CRMs are more flexible and easy to maintain. Being on the net, it is easier to distribute web based solutions. Also, as compared to conventional CRM solutions and client-server solutions, adding new clients in a web based CRM is easier. There are innumerable users of web based services and its increasing popularity is indicative of the trust that people place in them, they have been proven to be a reliable source of storing your data off-site.

Presently, some of the big shot web based vendors are Netgain, Oracle, Clarify, Siebel Systems and many more.